"Traditional British sweets and candy that taste as good as they used to,
made only the traditional way for the real taste of tradition”

We have been making quality sweets and candy the traditional way at Sela in West Bromwich, England for over a century.   Five successive generations of the Roberts family have kept faith with traditional methods and recipes, which still include cooking in open copper pans over naked gas flames.  All this means that Sela sweets and candy offer you the real taste of tradition, in a world where modern manufacturing methods have taken over in the pursuit of production efficiency, often at the expense of quality.  Our site is regularly updated, so please bookmark it and revisit from time to time.  We also value your feedback and enquiries, so please do Contact Us

We are members of Heart of England Fine Foods, an association promoting the speciality and fine foods of the West Midlands region of England, and part of the nation-wide network of regional food groups affiliated to Food From Britain (FFB).  FFB helps facilitate and generate international business between UK food and drink companies and international buyers and generally promotes the development of the British speciality food and drink sector both in the UK and overseas.