Sweet News
Silence Sponsored by Sela-Cough®
 
 
A
fter 8 years of suppressing untimely splutters from concert-going audiences, Sela Traditional Sweets has this year truly enhanced its profile at Birmingham's world-renowned concert performance venue, Symphony Hall. This has been achieved by teams of its staff turning up dressed as the famous "coughing city gents", complete with bowler hats, to hand out free samples of Sela-Cough® to concert audiences outside the auditorium. The first of such concerts was a recital performance in February by opera diva Kiri Te Kanawa, where a packed audience were kept quiet not only by Dame Kiri's exquisite singing, but also by the soothing and relieving properties of Sela-Cough® lozenges!

The company plans to extend this initiative to a whole series of orchestral and recital concerts during the coming Autumn/Winter season of concerts at Symphony Hall, as well as other prestigious venues up and down the country.

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