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Football fans who are sweet on The Baggies
(West Bromwich Albion FC) have been able to buy sweets
in the club's home and away colours for the past two
seasons and at the same time raise cash for the club's
youth player development. This is the a result of a
joint initiative between Sela and a group of Baggies
fans on an internet newsgroup known as "BOING"
(Baggies Own Internet News Group), this acronym being
appropriate due to the fans' famous celebratory chant
of "Boing Boing", which is usually accompanied
by them bouncing up and down in unison! The sweets,
which are called "Boing Boing Bon Bons", are
sold outside of the club's Hawthorns ground and at certain
away matches by the sellers of The Baggies' fanzine
"Grorty Dick". They are soft toffee centred
mint humbugs with stripes in the club colours and are
packed in 200g bags for £1, with all profits donated
to the clubs youth development fund. BOING has a range
of additional merchandise, such as mouse mats, car stickers
and woolly hats, which it sells via the unofficial Baggies
website www.baggies.com,
again with all profits being donated to the youth fund.
Over the past 4 years, BOING has donated over £2,500
to the club for youth player development, with Boing
Boing Bon Bons, and now the new Sherbet Boingers, contributing
£1,600 since the Bon Bons first went on sale in
September 1999.. Pictured is Albion's promising young
keeper, Elliot Morris, who has recently graduated from
the youth team to being selected as a regular reserve-team
squad member.
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