Sweet News
Sela Helps to Put Some "Bounce" into BBC Local Radio!

Malcolm Boyden has to be one of the most colourful characters on local radio in the Midlands, if not the UK. The chirpy Black Country presenter, winner of the 1997 Sony Gold Award for Best Radio Personality, fills the mid-morning "pair of hours" (lunchtime), as he calls it, on BBC Radio WM with his unique brand of humour, chat and entertainment. Most of his show is spent chatting to people calling in by telephone, and Malcolm likes to give out prizes to many of his callers. As an ardent "Baggies" (West Bromwich Albion FC) fan, he has also become known as "Boing Boing" Boyden (after the famous WBA fans' chant), and as a result has developed a range of prizes under the Boing Boing "brand". These have included Boing Boing Fridge Magnets and Boing Boing Brew. However, when Malcolm came up with the idea of a packet of sweets for a prize, he called his friends at Sela for help. Together, we came up with "Boing Boing Bon Bons", which were a mint striped with the colours of West Bromwich Albion's home and away kits! The most recent addition to the Boing Boing product range has been Boing Boing Ball Drops, so called after one of Malcolm's favourite sayings - "I've dropped a ball there!". These are ball-shaped mints, again blue and white to match the Baggies' colours! Sela Boss Sees Stars in His Eyes! James Roberts, the fifth generation Managing Director of Sela, has become quite a regular guest on Malcolm Boyden's BBC Radio WM shows. Left, you can see him in Malcolm's "pad" at the latest occasion that he was invited in - he was personally delivering an emergency supply of Malcolm's famous Ball Drops, which had actually run out due to popular demand! However, there was a big surprise in for James as he left the studio after the interview - sitting in the waiting area was the next guest to grace Malcolm's show, Mr "Stars in Their Eyes" himself, Matthew Kelly! As he had his digital camera with him, he seized the opportunity to have his picture taken with the TV star. To the right you can see him posing with a packet sweets James gave to Matthew - these are Sela's novel sweet invention to celebrate the Millennium: Millenni Hum Bugs! We do hope Matthew enjoyed these minty devils! << Back to Headlines

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